Initiatives

streamline onboarding for new creators

Driver:Aisha Patel

Improving Ad Supply Forecasting Model

improve accuracy of ad supply and demand forecasting

Driver:David Kim

Expand Shopping Product Metadata Coverage

improve metadata quality for shoppable pins

Driver:Daniel Reyes

Medium PriorityIn Progress

Build Creator Insights Dashboard

provide unified creator performance insights

Driver:Sofia Ramirez

Automate Campaign QA Checks

reduce manual QA before campaign launches

Driver:Marcus Chen

Optimize Save Rate Reporting

align save rate definitions across org

Driver:Priya Desai

Revamp Internal OKR Tracking

centralize OKR tracking system

Driver:Jordan Lee

Establish AI Content Tagging Governance

create process for reviewing AI-generated content

Driver:Evelyn Moore

Improving Pin Performance Benchmarking

develop benchmarking dashboards by category

Driver:Sofia Ramirez

Medium PriorityIn Progress

Simplify Campaign Intake Workflow

reduce friction for campaign request submissions

Driver:Marcus Chen

Optimizing Ad CTR Lift Analysis

connect CTR improvements to creative attributes

Driver:Sofia Ramirez

Unify Audience Insights Platform

merge multiple audience data tools

Driver:Jordan Lee

Improving Shopping Attribution Model

refine attribution across save, click, and purchase

Driver:Daniel Reyes

Scale Partner API Access

allow key partners API access for campaign data

Driver:Aisha Patel

Launch Weekly Ops Review Mechanism

create standardized weekly ops reviews

Driver:Marcus Chen

Develop AI-Generated Content Monitoring

build system to monitor AI content compliance

Driver:Evelyn Moore