Save Rate
Percentage of users who save a pin after viewing it.
(Saves / Impressions) * 100
Owner:Analytics
Cadence:Weekly
Outbound Click Rate
Share of pin impressions that lead to outbound clicks.
(Outbound Clicks / Impressions) * 100
Owner:Analytics
Cadence:Weekly
Creator Retention Rate
Percentage of creators active in the last 30 days.
(Active Creators / Total Creators) * 100
Owner:Partnerships
Cadence:Monthly
Ad CTR Lift
Percent change in CTR for optimized ads.
((Test CTR - Control CTR) / Control CTR) * 100
Owner:Finance
Cadence:Monthly
Shopping Conversion Rate
Share of clicks leading to purchases on shoppable pins.
(Purchases / Outbound Clicks) * 100
Owner:Shopping
Cadence:Weekly
Content Save Velocity
Average saves per hour for a pin in first 24 hours.
Saves / 24
Owner:Analytics
Cadence:Weekly