Definition
Share of pin impressions that lead to outbound clicks.
Formula
(Outbound Clicks / Impressions) * 100Source System
GA4
Cadence
WeeklyUsage & Impact
Decisions Supported
Shopping optimization
Teams Depending
Shopping, Analytics
Operating Cadences
Weekly product sync
Initiatives Influenced
Enhance Shopping Attribution Model
Risks if Inaccurate
Underreported conversions
Linked Initiatives
Improving Ad Supply Forecasting Model
improve accuracy of ad supply and demand forecasting
Optimize Save Rate Reporting
align save rate definitions across org
Establish AI Content Tagging Governance
create process for reviewing AI-generated content
Unify Audience Insights Platform
merge multiple audience data tools
Scale Partner API Access
allow key partners API access for campaign data