Definition
Percentage of creators active in the last 30 days.
Formula
(Active Creators / Total Creators) * 100Source System
Internal DB
Cadence
MonthlyUsage & Impact
Decisions Supported
Creator retention planning
Teams Depending
Partnerships, Programming
Operating Cadences
Monthly partner review
Initiatives Influenced
Improve Creator Onboarding Flow
Risks if Inaccurate
Inflated retention numbers
Linked Initiatives
Optimizing Creator Onboarding Flow
streamline onboarding for new creators
Expand Shopping Product Metadata Coverage
improve metadata quality for shoppable pins
Revamp Internal OKR Tracking
centralize OKR tracking system
Improving Pin Performance Benchmarking
develop benchmarking dashboards by category
Improving Shopping Attribution Model
refine attribution across save, click, and purchase
Launch Weekly Ops Review Mechanism
create standardized weekly ops reviews