Definition
Percent change in CTR for optimized ads.
Formula
((Test CTR - Control CTR) / Control CTR) * 100Source System
Ad Analytics
Cadence
MonthlyUsage & Impact
Decisions Supported
Ad spend optimization
Teams Depending
Finance, Analytics
Operating Cadences
Monthly revenue review
Initiatives Influenced
Improve Ad CTR Lift Analysis
Risks if Inaccurate
Misallocation of budget
Linked Initiatives
Improving Ad Supply Forecasting Model
improve accuracy of ad supply and demand forecasting
Build Creator Insights Dashboard
provide unified creator performance insights
Establish AI Content Tagging Governance
create process for reviewing AI-generated content
Simplify Campaign Intake Workflow
reduce friction for campaign request submissions
Scale Partner API Access
allow key partners API access for campaign data
Develop AI-Generated Content Monitoring
build system to monitor AI content compliance