Definition
Share of clicks leading to purchases on shoppable pins.
Formula
(Purchases / Outbound Clicks) * 100Source System
GA4
Cadence
WeeklyUsage & Impact
Decisions Supported
Shopping funnel improvements
Teams Depending
Shopping, Product
Operating Cadences
Weekly performance sync
Initiatives Influenced
Enhance Shopping Attribution Model
Risks if Inaccurate
Incorrect attribution
Linked Initiatives
Expand Shopping Product Metadata Coverage
improve metadata quality for shoppable pins
Automate Campaign QA Checks
reduce manual QA before campaign launches
Improving Pin Performance Benchmarking
develop benchmarking dashboards by category
Optimizing Ad CTR Lift Analysis
connect CTR improvements to creative attributes
Launch Weekly Ops Review Mechanism
create standardized weekly ops reviews